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SOCIAL VIDEO FOR BRANDS & AGENCIES.

STREET
INTERVIEWS.
BRAND IMPACT.

We turn real conversations into social content for your brand. Get original videos for your channels, or a campaign across ours. Creative, talent, filming and edits, handled by one team.

Our presenter filming a Revolut street quizREVOLUT16.63Mcampaign viewsCharli XCX on Viral InterviewsATLANTIC RECORDS8.2Mcampaign viewsOur presenter with Sir Mo FarahGREAT RUN47M+interview viewsSTRAIGHT FROM THE STREETS.
ALL OVER YOUR FEED.

GOOD COMPANY TO KEEP.

  • Netflix
  • Deel
  • Universal Music Group
  • Meta
  • Badoo
  • Atlantic Records
  • Wix
  • Radisson Hotel Group
  • Sony Music
  • Revolut
  • Hygge
  • Warner Music Group
  • Great Run

WE DO THIS EVERY DAY.

We’ve built the audience.
We know what gets watched.

We run our own social channels as well as making content for brands. That means your campaign comes from a team with its own work in the feed.

Artists on our channels include Charli XCX, Demi Lovato, Sam Smith, Holly Humberstone, Jessie Reyez and KATSEYE.

10B+views across our channels
2.5M+followers across our network
80%of our audience is under 35

WATCH THE CAMPAIGN. SEE THE RESULT.

THE WORK.
THE NUMBERS.

Different brands. Different briefs.
Real work you can press play on.

A participant answering a Deel street interview questionBrand campaigns
40M+campaign views

Deel

Jobs. Living costs. A quiz-led content series.

Watch film & view results
01
Street Interviews presenter filming a Revolut street quizBrand campaigns
16.63Mcampaign views

Revolut

A simple question. A very big audience.

Watch film & view results
02
Gallery visitors in New York reacting to a Wix Studio street interview questionBrand campaigns
12paid-social cuts

Wix Studio

Famous painters. Uncredited web designers.

Watch film & view results
03
A man in a grey hoodie answering a dating question on a Badoo micBrand campaigns
20M+views across 80+ videos

Badoo

Real dating talk, straight from the street.

Watch film & view results
04
Joe Locke taking part in a Heartstopper quiz for Netflix QueueCulture & entertainment
5.06Mcampaign views

Netflix

A show people love. A format fans can play.

Watch film & view results
05
A Hygge sunglasses campaign featuring a street quizBrand campaigns
31.8Mcampaign views

Hygge

Forty videos. Built for the brand’s own channel.

Watch film & view results
06
Still from the Jewells x Street Interviews campaign filmBrand campaigns
20launch videos

Jewells

A UK launch across three shopping centres.

Watch film & view results
07
Still from the Protein.com street taste-test filmBrand campaigns
30sa full meal

Protein.com

A full meal in 30 seconds.

Watch film & view results
08
A Street Interviews presenter holding a Radisson Hotels mic on a Manchester streetBrand campaigns
5-dayholidays up for grabs

Radisson Hotels

A dream holiday, given away on the street.

Watch film & view results
09
A Street Interviews presenter with a Heineken mic asking a woman in Nottingham whether pubs are the heart of the communityBrand campaigns
20+pub vox pops

Heineken Smart Dispense

Is the pub still the heart of the community?

Watch film & view results
10
Two women in London answering a street interview question, with Dubai's yellow flying taxi behind themBrand campaigns
139K+TikTok views

New Media Academy

Which country would you take a flying taxi to?

Watch film & view results
11
A PlaysUP presenter in a Fireball Salford City shirt interviewing a fan on matchdaySport & events
880K+Instagram views

Fireball x Salford City FC

Can Salford fans name their own players?

Watch film & view results
12
A tennis player answering a Racket Club VR street interview questionCulture & entertainment
VRgame launch

Meta Quest: Racket Club

A new sport, made for VR.

Watch film & view results
13
A Viral Interviews street interview asking the public about their favourite Demi Lovato songCulture & entertainment
500M+views

Universal Music

What's your favourite Demi Lovato song?

Watch film & view results
14
Charli XCX taking part in This or That on Viral InterviewsCulture & entertainment
8.2Mcampaign views

Atlantic Records

Charli XCX. Quick choices. A lot to talk about.

Watch film & view results
14
An artist taking part in the Warner Music Group X versus Y campaignCulture & entertainment
6.57Mcampaign views

Warner Music Group

Two artists. Eight videos. One repeatable format.

Watch film & view results
15
Sir Mo Farah answering a countries quiz with our presenterSport & events
47M+Mo Farah interview views

Great Run

A running legend. A runaway hit.

Watch film & view results
16

Each figure covers the whole campaign or interview named on the card. Each film is one example from it.

Download selected case studiesLet’s talk about your brand
WHEN THE CONTENT BECOMES THE STORY.HipHopDXCharli XCX’s Viral Interviews appearance made music-news headlines.Read the coverage

OUR CHANNELS

Our channels.

Three channels, with campaigns built around the audience you want to reach.

Street Interviews presenter filming a Revolut street quiz

PUBLIC CONVERSATIONS

Public interviews

Quizzes, quick opinions and unexpected answers from the public.

1.16M followers

Social channels
Charli XCX in conversation with a Viral Interviews presenter
Viral Interviews

MUSIC & POP CULTURE

Music & pop culture

Artists, new releases and conversations that bring fans closer.

1.10M followers

Social channels
Our crew filming the Salford City and Fireball campaign

FOOTBALL & FAN CULTURE

Football & fan culture

Matchday reactions, fan debates and football formats built for brand partners.

233K followers

Social channels

Creative, talent, production and distribution, handled by one team.

Discuss a campaign ↗

Combined followers and subscribers across TikTok, Instagram, Facebook and YouTube. November 2026.

ONE TEAM. PLENTY TO TALK ABOUT.

GOOD CONTENT.
YOUR WAY.

A big campaign or a steady stream of content.
Let’s find the right way in.

01

Your channels. Our creative.

A stream of original street interviews and social video, made for your brand. We handle the ideas, presenters, filming and edits.

  • ↗White-label production
  • ↗One-off shoots or ongoing content
  • ↗Ready for TikTok, Reels & Shorts
This is what I need
02

Your brand. Our audience.

Bring your brand into the formats our audiences already watch. Campaigns shaped around the right channel, talent and conversation.

  • ↗Branded integrations
  • ↗Talent-led formats
  • ↗Distribution across our channels
This is what I need
03

Your event. Everywhere.

Turn the energy at your launch, festival or sporting event into content that lives well beyond the day.

  • ↗On-location presenters & crew
  • ↗Public reactions & interviews
  • ↗Social edits for your campaign
This is what I need

Agency team? We’re on your side. Bring us in as your production partner, behind the scenes or as part of the team.

ONE TEAM. A CLEAR PLAN.

From your first brief
to content ready to publish.

01 / CREATIVE & PLANNING

A brief with a purpose.

We agree the audience, objective, questions and formats. You know what we’re making and why it fits your campaign.

02 / TALENT & PRODUCTION

The team to make it.

Presenters, crew and filming, all planned around your brief.

03 / EDITS & DELIVERY

Ready for your channels.

Edited video and captions, with review stages, delivery dates and usage agreed in your project scope.

Agreed before we filmVideo deliverablesShoot plan & datesReview & delivery scheduleOrganic & paid usage

A FEW GOOD QUESTIONS.

GLAD
YOU ASKED.

Still got something on your mind?

Talk to the team
Can you create content for our brand’s own channels?

Yes. We offer white-label production, from concepts and presenters to filming, editing and captions. Your brand can publish the finished content on its own channels, with usage agreed as part of the project.

Can we reach your audience too?

Yes. We create branded campaigns for our channels, including Street Interviews, Viral Interviews and PlaysUP. We recommend the channel and format around the audience you want to reach, then agree the publishing plan with you.

Do you work with agencies?

Yes. We can support an agency’s campaign as a production partner, create content behind your brand, or build a campaign for our channels. Tell us how you’d like us to fit into the team.

Can we use the content in paid ads?

Yes. Tell us which platforms and placements you have in mind, and we’ll agree the usage, any extra edits and clearances before we film.

What does a project cost?

It depends on the idea, the number of shoot days, what you need delivered, distribution and usage rights. We quote around your brief and budget, for one-off campaigns and ongoing partnerships alike.

Where do you film?

We’re based in Manchester and London. We also film at events and other locations, wherever the brief needs us. Let us know where you need us when you enquire.

Can you guarantee views or sales?

No, and be wary of anyone who does. We agree the objective and how we’ll report on it before we start. The results on this page come from specific past campaigns.

LET’S MAKE SOMETHING PEOPLE CARE ABOUT.

YOUR BRAND.
OUR MIC.
LET’S TALK.

Tell us what you’re working on.
We’ll find the right next step together.

✓Creative, talent & production in one team✓One-off campaigns & ongoing partnerships✓Built around your audience and objective
MORE OF AN EMAIL PERSON?[email protected]
YOUR NEXT CAMPAIGN STARTS HERE01 / 02

What are you planning?

Pick the closest fit. We’ll work out the details together.

A new idea, a live brief or just exploring? All good.

Plan my campaign
×

Atlantic Records / Culture & entertainment

Charli XCX. Quick choices. A lot to talk about.

THE BRIEF

Put Charli XCX’s Brat launch into the conversation.

WHAT WE MADE

Three rapid-fire This or That videos for Viral Interviews.

THE RESULT

8.2 million views and 913,348 engagements.

8.2Mviews
913Kengagements
3videos

Three-video campaign. One example shown.

Let’s plan your campaign ↗

Read the full case study ↗

×

Revolut / Brand campaigns

A simple question. A very big audience.

THE BRIEF

Create engaging content for Revolut’s own TikTok.

WHAT WE MADE

Two videos using our Guess the Flag format.

THE RESULT

16.63 million views and 129,681 engagements.

16.63Mviews
129.7Kengagements
2videos

Two-video campaign. One example shown.

Let’s plan your campaign ↗

Read the full case study ↗

×

Great Run / Sport & events

A running legend. A runaway hit.

THE BRIEF

Bring Great Run’s personalities into social feeds.

WHAT WE MADE

An interview and geography quiz with Sir Mo Farah.

THE RESULT

Over 47 million views and 3.2 million engagements across Instagram and TikTok.

47M+interview views
3.2Mengagements

Mo Farah interview totals across Instagram and TikTok.

Let’s plan your campaign ↗

Read the full case study ↗

×

Netflix / Culture & entertainment

A show people love. A format fans can play.

THE BRIEF

Build excitement around Heartstopper.

WHAT WE MADE

Three Joe Locke quiz videos for Netflix Queue.

THE RESULT

5,059,400 views and 675,288 engagements.

5.06Mviews
675Kengagements
3videos

Three-video campaign. One example shown.

Let’s plan your campaign ↗

Read the full case study ↗

×

Hygge / Brand campaigns

Forty videos. Built for the brand’s own channel.

THE BRIEF

Build a content series for Hygge’s own channel.

WHAT WE MADE

Forty white-label videos for the sunglasses brand.

THE RESULT

31.8 million views and 1,860,497 engagements. Nine videos passed one million views.

31.8Mviews
1.86Mengagements
40videos

40-video campaign. One example shown.

Let’s plan your campaign ↗

Read the full case study ↗

×

Deel / Brand campaigns

Jobs. Living costs. A quiz-led content series.

THE BRIEF

Make work and cost-of-living topics engaging.

WHAT WE MADE

A 14-video quiz and interview series for Deel.

THE RESULT

40M+ total views across the series.

40M+views
54.6Kengagements
14videos

14-video campaign. One example shown.

Let’s plan your campaign ↗

Read the full case study ↗

×

Wix Studio / Brand campaigns

Famous painters. Uncredited web designers.

THE BRIEF

Launch Wix Studio’s site-signature feature by showing that the people who build websites rarely get the credit.

WHAT WE MADE

A one-day shoot outside The Met and the Guggenheim in New York. Visitors named famous painters in seconds, then couldn’t name who built sites with millions of visits. Four hero films, each cut three ways.

THE RESULT

12 paid-social assets with different hooks and outros, ready for Wix’s media team to test.

NYCshoot
4hero films
12ad cuts

4 hero films, 12 paid-social cuts. One example shown.

Let’s plan your campaign ↗

Read the full case study ↗

×

Jewells / Brand campaigns

A UK launch across three shopping centres.

THE BRIEF

Build buzz around the launch of Jewells’ MemoryStack™ jewellery and new stores, and leave the brand with a bank of content for the weeks after.

WHAT WE MADE

20 vertical videos filmed at Eldon Square, Bluewater and WestQuay: guess the price, bag swaps, mystery boxes, “this or that” battles and UGC-style product videos. One went out as a co-branded collab on Viral Interviews.

THE RESULT

A full launch content library for Jewells’ own channels, plus a collab post in front of the Viral Interviews audience.

20videos
3locations
UGC+ street formats

20-video launch library. One example shown.

Let’s plan your campaign ↗

Read the full case study ↗

×

Protein.com / Brand campaigns

A full meal in 30 seconds.

THE BRIEF

Reach busy professionals aged 35+ with paid social for the SLIM meal replacement.

WHAT WE MADE

Paid-social-first street interviews built around real lunch habits: blind taste tests, “how much do you spend on lunch?” and “a full meal in 30 seconds”.

THE RESULT

A set of ad-ready cuts made for paid social from day one, each built around a single, clear hook.

35+target audience
4ad-ready clips
Paidsocial first

Paid social campaign. One example shown.

Let’s plan your campaign ↗

Read the full case study ↗

×

Radisson Hotels / Brand campaigns

A dream holiday, given away on the street.

THE BRIEF

Drive entries to a Radisson Hotels contest, where a 5-day holiday with flights and hotel was up for grabs every week, in a way that felt natural on social, not like an ad.

WHAT WE MADE

A travel-themed street interview in Manchester, with our presenter on a Radisson Hotels mic, that sent viewers to the contest. It went out as a joint Instagram collab with @radissonhotels, so it sat on both accounts, and we pushed it across our network of pages.

THE RESULT

The collab put the giveaway in front of our audience and pointed them straight to Radisson’s contest post to enter.

Collabpost with Radisson Hotels
5-dayholidays to win
Weeklynew winners

Collab campaign film. Shown in full.

Let’s plan your campaign ↗

Read the full case study ↗

×

Heineken Smart Dispense / Brand campaigns

Is the pub still the heart of the community?

THE BRIEF

Working with the agency The Romans, Heineken wanted social films for Smart Dispense, its draught beer system for pubs, that put real drinkers and landlords at the centre.

WHAT WE MADE

Street interviews in Nottingham in January 2025 and Manchester in June 2025, on Heineken mics, asking people about their perfect pint and what their local means to them. We also filmed punters and landlords inside local pubs, with each question shown on screen.

THE RESULT

More than 20 short films across the two cities, all signed off by the client. After Nottingham, the agency booked us again for Manchester.

2cities
20+films delivered
2shoots booked

One film from the Nottingham shoot. Shown in full.

Let’s plan your campaign ↗

Read the full case study ↗

×

New Media Academy / Brand campaigns

Which country would you take a flying taxi to?

THE BRIEF

New Media Academy brought Dubai’s flying taxi to London for a week in October 2024 and wanted Londoners talking about it.

WHAT WE MADE

Street interviews next to the flying taxi near Charing Cross, asking passers-by which country they would fly to. Delivered as a TikTok and an Instagram post with a story share.

THE RESULT

The TikTok passed 139,000 views and 4,600 likes on our channel.

139K+TikTok views
4.6K+likes
2platforms

The TikTok film. Shown in full.

Let’s plan your campaign ↗

Read the full case study ↗

×

Fireball x Salford City FC / Sport & events

Can Salford fans name their own players?

THE BRIEF

Working with the agency KINC, Fireball wanted matchday content with Salford City FC that fans would actually watch.

WHAT WE MADE

Vox pops with fans at Salford City’s home game against Cheltenham in September 2024, with a Fireball mic flag and a Fireball bottle costume. Fans had to guess the players.

THE RESULT

Posted on PlaysUP as a collab with Fireball UK and Salford City, the reel passed 880,000 views on Instagram.

880K+Instagram views
1matchday
3accounts on the collab

The Instagram reel. Shown in full.

Let’s plan your campaign ↗

Read the full case study ↗

×

Universal Music / Culture & entertainment

What's your favourite Demi Lovato song?

THE BRIEF

Universal Music's labels needed their artists in front of real fans around new releases, in a format people actually stop scrolling for.

WHAT WE MADE

Street interview films with more than 40 Universal Music artists, from Demi Lovato to Holly Humberstone, made for and released on Viral Interviews.

THE RESULT

Over 500 million views across the artists' films. The Demi Lovato film alone passed 3.4 million views on Instagram.

40+artists
500M+views
3.4M+views on the Demi film

The Demi Lovato film. Shown in full.

Let’s plan your campaign ↗
×

Badoo / Brand campaigns

Real dating talk, straight from the street.

THE BRIEF

Make Badoo’s own TikTok feel like real people talking about real dating, not an app ad.

WHAT WE MADE

80+ videos over two rounds, in 2023 and 2024, across Manchester and London. Street interviews on a Badoo-branded mic about first dates, red flags and love, plus a typewriter poetry series where strangers got a love poem written on the spot. Every video was delivered ready to post on Badoo’s TikTok.

THE RESULT

Badoo brought us back for a second round. The campaign passed 20M views overall, and our top video on Badoo’s TikTok alone hit 1.5M.

20M+views overall
80+videos over two rounds
1.5Mviews on our top video

One of 80+ films. Shown in full.

Let’s plan your campaign ↗

Read the full case study ↗

×

Meta Quest: Racket Club / Culture & entertainment

A new sport, made for VR.

THE BRIEF

Meta wanted UK players to hear about Racket Club, a brand-new VR paddle sport on Meta Quest, on launch day.

WHAT WE MADE

We took the new VR sport onto the streets of Manchester, asking tennis and pickleball players why they love racket sports, and cut their answers with gameplay from the launch trailer.

THE RESULT

Live on launch day across our TikTok and Instagram, putting Racket Club in front of a young UK audience with Spark Ads rights so Meta could boost it further.

Launchday post
2platforms
SparkAds ready

Launch film. Shown in full.

Let’s plan your campaign ↗

Read the full case study ↗

×

Warner Music Group / Culture & entertainment

Two artists. Eight videos. One repeatable format.

THE BRIEF

Bring Griff and Jordan Adetunji into a repeatable artist-content series.

WHAT WE MADE

Eight rapid-fire X versus Y videos for Viral Interviews.

THE RESULT

6.57 million views and 425,398 engagements across the series.

6.57Mviews
425Kengagements
8videos

Eight-video campaign. One example shown.

Let’s plan your campaign ↗

Read the full case study ↗

×

STREET INTERVIEWS / IN ACTION

Real conversations.
Made for the feed.

Original formats. Creative, talent & production.Plan my campaign ↗